Welcome to my 3rd blog! Today I’d like to share with you how I approach motion graphic projects and lay down my workflow. Motion graphics can be intricate due to the various elements that need to be considered including design, animation, sound design, after effects, and storytelling, all of which require attention to detail and technical skill.
At the same time, motion graphics can also be very fun to create and watch. The process of bringing still graphic design and images to life through animation can be rewarding and satisfying, especially when the end result is well executed and your clients are happy. Additionally, the creative possibilities in motion graphics are literally endless, allowing for a wide range of styles and approaches to be used. These listed steps below allow me to produce the very best and ensures consistency. By the way, these are the steps I like to follow – it is totally okay for everyone to have a different approach because everyone has unique experiences, skills, and perspectives. Enough of chit-chat, let’s cover the main steps:
Step 1: Define your concept
Before you start creating your motion graphics (or any other piece of digital art), you have to have a clear concept in mind. What message do you want to convey? Who is your target audience? What visual style do you want to use? Answering these relatively simple questions will help you create a strong concept that will guide your initial creative process.
Step 2: Sketch your ideas
Once you have a clear concept, it’s time to start sketching your ideas. This is one of my favorite steps because I can literally spend all night sketching – this step is all about exploring different visual options and figuring out what works and what doesn’t. Also, enhance your freedom! This is art! You can use paper and pencil, or a digital drawing tool like Procreate or Adobe Illustrator, it is entirely up to you. The goal is to create a rough visual representation of your concept that you can use as a reference as you start creating your motion graphics.
Step 3: Create your assets
Once you’ve settled on a visual style, it’s time to start creating your assets. This can include illustrations, graphic design, and other visual elements that you will use in your motion graphics. Depending on the complexity of your concept, this step can take anywhere from a few hours to a few days!
Step 4: Animate your assets
Now that you have your assets, it’s time to start animating them. I usually use Adobe After Effects since I find it easy to navigate. This step is all about bringing your motion graphics to life by creating movement and animation. By the way, you don’t have to use Adobe After Effects – there are hundreds of other cool software to choose from.
Step 5: Add some sound and music
Now that you’re done keyframing your project, it’s time to add some rhythm through the sound of music. This step is all about adding another layer of depth and engagement to your motion graphics. The right music and sound effects can help create the perfect mood and tone for your project. I don’t want to praise Adobe After Effects here, but here’s a friendly piece of advice – it allows you to import and edit audio files directly within the software. Thank me later.
Step 6: Review and revise
Finally, it’s time to review your work. P.S. don’t overthink it! This step is all about making sure that your video is polished and ready for the final render. Take a step back and look at your video with fresh eyes. Are there any areas that need improvement? Are there any elements that feel out of place? Make any necessary revisions before rendering your final video. Seriously though, don’t let your mind eat you up. I had many moments where I doubted my project and entered a never-ending realm of overthinking. Take a break and come back to it.
It may seem that creating motion graphics is a complex process, but by following these steps you can really streamline your workflow and produce something really cool. As always, thank you for taking the time to read my blog. I have a couple of ideas for next week’s blog so don’t forget to come back!